Jean-Claude Vacassin
Writing
Training, running gyms, and the fitness industry: the good, the bad, and the bits worth challenging.
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You don’t avoid risk by avoiding decisions
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Why hyper-niche gym programming only works if you’re a big player in a big city
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AI can replace technicians. It can’t replace coaching.
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Leadership lessons I’ve learned on the way to managing a 9-site business
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Wellness doesn’t need a moral hierarchy
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“Premium” looking gyms are not the same as good gyms
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Being direct isn’t the same as being aggressive
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GLP-1s are here. The question is whether gyms are ready.
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Why health tech investment is widening the gap between wellness and fitness
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Why HYROX works (and why gyms should be careful about going all in)
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Two emails a week. One personal, one professional. Written for independent gym owners, useful for anyone running a business.