Latest Articles

May 5, 2026

AI can replace technicians. It can’t replace coaching.
Read more: AI can replace technicians. It can’t replace coaching.
April 24, 2026

Leadership lessons I’ve learned on the way to managing a 9-site business
Read more: Leadership lessons I’ve learned on the way to managing a 9-site business
April 2, 2026

Wellness doesn’t need a moral hierarchy
Read more: Wellness doesn’t need a moral hierarchy
March 26, 2026

Gym Owner Masterclass
Read more: Gym Owner Masterclass
March 17, 2026

“Premium” looking gyms are not the same as good gyms
Read more: “Premium” looking gyms are not the same as good gyms
March 10, 2026

Being direct isn’t the same as being aggressive
Read more: Being direct isn’t the same as being aggressive
March 1, 2026

GLP-1s are here. The question is whether gyms are ready.
Read more: GLP-1s are here. The question is whether gyms are ready.
January 28, 2026

Why health tech investment is widening the gap between wellness and fitness
Read more: Why health tech investment is widening the gap between wellness and fitness
January 14, 2026

Why HYROX works (and why gyms should be careful about going all in)
Read more: Why HYROX works (and why gyms should be careful about going all in)
December 29, 2025

Can you ever really step away from your gym business?
Read more: Can you ever really step away from your gym business?