Latest Articles

June 5, 2026

You don’t avoid risk by avoiding decisions
Read more: You don’t avoid risk by avoiding decisions
May 12, 2026

Why hyper-niche gym programming only works if you’re a big player in a big city
Read more: Why hyper-niche gym programming only works if you’re a big player in a big city
May 5, 2026

AI can replace technicians. It can’t replace coaching.
Read more: AI can replace technicians. It can’t replace coaching.
April 24, 2026

Leadership lessons I’ve learned on the way to managing a 9-site business
Read more: Leadership lessons I’ve learned on the way to managing a 9-site business
April 2, 2026

Wellness doesn’t need a moral hierarchy
Read more: Wellness doesn’t need a moral hierarchy
March 26, 2026

Gym Owner Masterclass
Read more: Gym Owner Masterclass
March 17, 2026

“Premium” looking gyms are not the same as good gyms
Read more: “Premium” looking gyms are not the same as good gyms
March 10, 2026

Being direct isn’t the same as being aggressive
Read more: Being direct isn’t the same as being aggressive
March 1, 2026

GLP-1s are here. The question is whether gyms are ready.
Read more: GLP-1s are here. The question is whether gyms are ready.
January 28, 2026

Why health tech investment is widening the gap between wellness and fitness
Read more: Why health tech investment is widening the gap between wellness and fitness