Coaching and support for fitness businesses.
Built in the trenches. Scaled to 10+ sites.
Still on the gym floor.
I’ve spent 15+ years building, growing, and scaling gyms – and coached hundreds of independent owners.
Everything here comes from doing the work.
Get the inside track.
Direct access to the innovations, systems, and conversations shaping the industry: from the gym floor to the board room.
Strategy Call
£
750
One-off Payment
A focused 90-minute session to work through a specific challenge in your business.
Includes:
Tactical clarity in a standalone video call
Rooted in the commercial reality of your business
Pre-call prep to make the most of the time
On Demand subscriber rate: £450
Mastermind rate: £250
On Demand
£
99
Per Month
A direct line to my brain – tightly packaged, zero bloat.
Includes:
My digital mind On Demand: custom AI trained on thousands of hours running and scaling gyms.
Exclusive monthly guidance: my frontline learnings as CEO of Foundry
Front-line frameworks for marketing, sales, staffing, retention, and more
90-min Strategy Calls with JC @ £450 (full price £750)
Mastermind
£
1050
Per Month
The place for serious operators: challenge, clarity, and execution in a tight-knit community of peers.
Includes:
Quarterly roundtables: one focus topic + peer check-ins
Bi-weekly Q&As: unblock challenges between meet-ups
Monthly 30-min Focus Calls with me: review your numbers and drive momentum
JCV On Demand included: monthly content + custom AI
Get two emails a week from me.
One personal. One practical.