Coaching for gym owners who want to grow and scale.
Founded in 2005. Scaled to 9 sites. Still close to the product.
I’ve worked in the fitness industry for more than 20 years.
I started as a PT training out of my car in the early 2000s; and opened my first Training Gym a few years later.
Today, I’m CEO of Foundry, with nine sites (and growing) across London and the SE.
I’ve coached and mentored hundreds of independent gym owners, many of whom have gone on to become successful founders and multi-site operators.
In 2022 I rowed the Atlantic after a double hip replacement, raising funds for CALM, and continue to work with several charities to build stronger communities.
I’m passionate about helping other gym owners build and scale businesses.
You can work with me via my Mastermind or standalone coaching.
Work with me.
Mastermind
£
1250
Inc. VAT
A tight-knit group of ambitious operators and one-to-one coaching and support.
Includes:
Quarterly in-person meetups – London
Monthly focus calls
Weekly office hours and closed WhatsApp group
Direct access and support
Capped at 20 members, with twice-annual intakes via email list or coaching call. Rolling monthly commitment, 60-days notice.
Strategy Call
£
900
Inc. VAT
90-minutes of coaching focussing on real-time challenges and opportunities.
Includes:
Pre-call screening – 15 questions
Unlock growth opportunities
Marketing, sales, operations, and staffing
Leadership and decision making
5 coaching calls available each month.
Limited to two calls per business per year. £950 (inclusive of VAT).
Masterclass
£
900
Inc. VAT
Twice a year, in person. One day inside the engine of a 9-site gym business.
Includes:
Gym tour and roundtable session
Designed for established single-site and multi-site operators
Covers the mechanics of running and scaling a Training Gym
Expect specifics: numbers, context, and the trade-offs behind your decisions
Thursday 10/09.
Foundry Moorgate + Boardroom. Capped at 15 spaces.
Get two emails a week from me.
One personal. One practical.