Jean-Claude Vacassin
Writing
Training, running gyms, and the fitness industry: the good, the bad, and the bits worth challenging.
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Can you ever really step away from your gym business?
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Side hustles are undermining PT development (here’s what gym owners can do to fight back)
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The gym owner’s guide to lease terms: avoid the costly mistakes that shut businesses down
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Why the fitness industry’s longevity obsession is missing the point
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How to Build a High-Impact Marketing Engine for Your Gym
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If You Want a Better Gym, Train Better Coaches
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AI in the Gym Industry: What Smart Operators Are Doing Differently
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You Can’t Lead What You Don’t Understand (Starting With Yourself)
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The REAL Basis of Transformational Branding
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The Five Pillars of Successfully Opening a Gym
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Two emails a week. One personal, one professional. Written for independent gym owners, useful for anyone running a business.