Jean-Claude Vacassin
Writing
Training, running gyms, and the fitness industry: the good, the bad, and the bits worth challenging.
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Why You’re Probably Hiring The Wrong People (And How To Fix It)
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The Untapped Market
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Opening a Second Site? Read This First.
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5 Unsexy Systems Behind Every Well-Run Gym
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Why Passion Isn’t Enough: The Real Skills Gym Owners Need to Succeed
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Attracting A-Players: How to Build an Employer Brand That Pulls In the Right People
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The Real ROI of a High-Performing Team
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From Startup to Scale: How Your Brand Should Evolve Over Time
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Four Principles of Effective Marketing
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The Hidden Cost of Retention
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Two emails a week. One personal, one professional. Written for independent gym owners, useful for anyone running a business.