Jean-Claude Vacassin

January 14, 2026

Why HYROX works (and why gyms should be careful about going all in)
Read more: Why HYROX works (and why gyms should be careful about going all in)
December 29, 2025

Can you ever really step away from your gym business?
Read more: Can you ever really step away from your gym business?
December 14, 2025

Side hustles are undermining PT development (here’s what gym owners can do to fight back)
Read more: Side hustles are undermining PT development (here’s what gym owners can do to fight back)
December 8, 2025

The gym owner’s guide to lease terms: avoid the costly mistakes that shut businesses down
Read more: The gym owner’s guide to lease terms: avoid the costly mistakes that shut businesses down
November 25, 2025

Why the fitness industry’s longevity obsession is missing the point
Read more: Why the fitness industry’s longevity obsession is missing the point
July 22, 2025

How to Build a High-Impact Marketing Engine for Your Gym
Read more: How to Build a High-Impact Marketing Engine for Your Gym
July 19, 2025

If You Want a Better Gym, Train Better Coaches
Read more: If You Want a Better Gym, Train Better Coaches
July 13, 2025

AI in the Gym Industry: What Smart Operators Are Doing Differently
Read more: AI in the Gym Industry: What Smart Operators Are Doing Differently
July 5, 2025

You Can’t Lead What You Don’t Understand (Starting With Yourself)
Read more: You Can’t Lead What You Don’t Understand (Starting With Yourself)
July 1, 2025

The REAL Basis of Transformational Branding
Read more: The REAL Basis of Transformational Branding