Jean-Claude Vacassin

March 10, 2026

Being direct isn’t the same as being aggressive
Read more: Being direct isn’t the same as being aggressive
March 1, 2026

GLP-1s are here. The question is whether gyms are ready.
Read more: GLP-1s are here. The question is whether gyms are ready.
January 28, 2026

Why health tech investment is widening the gap between wellness and fitness
Read more: Why health tech investment is widening the gap between wellness and fitness
January 14, 2026

Why HYROX works (and why gyms should be careful about going all in)
Read more: Why HYROX works (and why gyms should be careful about going all in)
December 29, 2025

Can you ever really step away from your gym business?
Read more: Can you ever really step away from your gym business?
December 14, 2025

Side hustles are undermining PT development (here’s what gym owners can do to fight back)
Read more: Side hustles are undermining PT development (here’s what gym owners can do to fight back)
December 8, 2025

The gym owner’s guide to lease terms: avoid the costly mistakes that shut businesses down
Read more: The gym owner’s guide to lease terms: avoid the costly mistakes that shut businesses down
November 25, 2025

Why the fitness industry’s longevity obsession is missing the point
Read more: Why the fitness industry’s longevity obsession is missing the point
July 22, 2025

How to Build a High-Impact Marketing Engine for Your Gym
Read more: How to Build a High-Impact Marketing Engine for Your Gym
July 19, 2025

If You Want a Better Gym, Train Better Coaches
Read more: If You Want a Better Gym, Train Better Coaches