Jean-Claude Vacassin
  • Work with me
  • Resources
  • Insights

Operations

  • You don’t avoid risk by avoiding decisions
    June 5, 2026

    You don’t avoid risk by avoiding decisions

    Read more: You don’t avoid risk by avoiding decisions
  • Being direct isn’t the same as being aggressive
    March 10, 2026

    Being direct isn’t the same as being aggressive

    Read more: Being direct isn’t the same as being aggressive
  • The gym owner’s guide to lease terms: avoid the costly mistakes that shut businesses down
    December 8, 2025

    The gym owner’s guide to lease terms: avoid the costly mistakes that shut businesses down

    Read more: The gym owner’s guide to lease terms: avoid the costly mistakes that shut businesses down
  • AI in the Gym Industry: What Smart Operators Are Doing Differently
    July 13, 2025

    AI in the Gym Industry: What Smart Operators Are Doing Differently

    Read more: AI in the Gym Industry: What Smart Operators Are Doing Differently
  • The REAL Basis of Transformational Branding
    July 1, 2025

    The REAL Basis of Transformational Branding

    Read more: The REAL Basis of Transformational Branding
  • Opening a Second Site? Read This First.
    May 20, 2025

    Opening a Second Site? Read This First.

    Read more: Opening a Second Site? Read This First.
  • 5 Unsexy Systems Behind Every Well-Run Gym
    May 11, 2025

    5 Unsexy Systems Behind Every Well-Run Gym

    Read more: 5 Unsexy Systems Behind Every Well-Run Gym
  • Counteracting the 90-Day Drop-Off
    August 14, 2024

    Counteracting the 90-Day Drop-Off

    Read more: Counteracting the 90-Day Drop-Off
  • The Member Lifecycle
    August 14, 2024

    The Member Lifecycle

    Read more: The Member Lifecycle
  • How to Create a Successful Coaching System
    July 8, 2024

    How to Create a Successful Coaching System

    Read more: How to Create a Successful Coaching System
1 2
→