Jean-Claude Vacassin
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Leadership

  • Why the fitness industry’s longevity obsession is missing the point
    November 25, 2025

    Why the fitness industry’s longevity obsession is missing the point

    Read more: Why the fitness industry’s longevity obsession is missing the point
  • How to Build a High-Impact Marketing Engine for Your Gym
    July 22, 2025

    How to Build a High-Impact Marketing Engine for Your Gym

    Read more: How to Build a High-Impact Marketing Engine for Your Gym
  • If You Want a Better Gym, Train Better Coaches
    July 19, 2025

    If You Want a Better Gym, Train Better Coaches

    Read more: If You Want a Better Gym, Train Better Coaches
  • AI in the Gym Industry: What Smart Operators Are Doing Differently
    July 13, 2025

    AI in the Gym Industry: What Smart Operators Are Doing Differently

    Read more: AI in the Gym Industry: What Smart Operators Are Doing Differently
  • You Can’t Lead What You Don’t Understand (Starting With Yourself)
    July 5, 2025

    You Can’t Lead What You Don’t Understand (Starting With Yourself)

    Read more: You Can’t Lead What You Don’t Understand (Starting With Yourself)
  • The Five Pillars of Successfully Opening a Gym
    June 26, 2025

    The Five Pillars of Successfully Opening a Gym

    Read more: The Five Pillars of Successfully Opening a Gym
  • Why You’re Probably Hiring The Wrong People (And How To Fix It)
    June 13, 2025

    Why You’re Probably Hiring The Wrong People (And How To Fix It)

    Read more: Why You’re Probably Hiring The Wrong People (And How To Fix It)
  • Opening a Second Site? Read This First.
    May 20, 2025

    Opening a Second Site? Read This First.

    Read more: Opening a Second Site? Read This First.
  • 5 Unsexy Systems Behind Every Well-Run Gym
    May 11, 2025

    5 Unsexy Systems Behind Every Well-Run Gym

    Read more: 5 Unsexy Systems Behind Every Well-Run Gym
  • Why Passion Isn’t Enough: The Real Skills Gym Owners Need to Succeed
    May 11, 2025

    Why Passion Isn’t Enough: The Real Skills Gym Owners Need to Succeed

    Read more: Why Passion Isn’t Enough: The Real Skills Gym Owners Need to Succeed
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