In Conversation: The Biggest Staffing Mistakes (And How to Avoid Them)
Making the leap from PT to gym owner is about more than being a great coach with a vision for growth.
Download the In Conversation: The Biggest Staffing Mistakes Ebook
JC joins forces with fellow independent gym owners Tim Reid (ETC) and Mike MacDonald (AKR) to unpack the most significant staffing challenges they’ve faced across 30+ years of combined experience.
From rushed hires and slow exits to leadership blind spots and hard-earned lessons, this whitepaper gives you an unfiltered look at what it really takes to build, lead, and retain a standout team in the fitness industry.
Lessons learned the hard way — so you don’t have to
Hire with intention, not desperation
Don’t promote your best coach into the wrong role
Get crystal clear on roles, expectations, and hours
Build a culture that attracts the right people
Always be recruiting — even when you’re fully staffed
Invest in your employer brand