Jean-Claude Vacassin
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Sales

  • Why hyper-niche gym programming only works if you’re a big player in a big city
    May 12, 2026

    Why hyper-niche gym programming only works if you’re a big player in a big city

    Read more: Why hyper-niche gym programming only works if you’re a big player in a big city
  • Why HYROX works (and why gyms should be careful about going all in)
    January 14, 2026

    Why HYROX works (and why gyms should be careful about going all in)

    Read more: Why HYROX works (and why gyms should be careful about going all in)
  • Why the fitness industry’s longevity obsession is missing the point
    November 25, 2025

    Why the fitness industry’s longevity obsession is missing the point

    Read more: Why the fitness industry’s longevity obsession is missing the point
  • How to Build a High-Impact Marketing Engine for Your Gym
    July 22, 2025

    How to Build a High-Impact Marketing Engine for Your Gym

    Read more: How to Build a High-Impact Marketing Engine for Your Gym
  • The Untapped Market
    June 3, 2025

    The Untapped Market

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  • Four Principles of Effective Marketing
    September 15, 2024

    Four Principles of Effective Marketing

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  • What Makes an Effective Business?
    June 2, 2024

    What Makes an Effective Business?

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  • The Staged Sales Process
    February 21, 2024

    The Staged Sales Process

    Read more: The Staged Sales Process