Resources
Tools, playbooks, and ideas to help you grow a stronger business — from free guides to in-depth strategy packs.
Free guides
Practical introductions to help you get organised, make better decisions, and grow sustainably.
Access free resources covering topics like marketing, sales, systems, and team development — all designed to help you fix weak spots and build stronger foundations.
Each guide is short, actionable, and built from real-world experience running and advising successful gyms.
In-depth Playbooks
High-impact, concise, and built for busy gym owners.
Each Playbook tackles a key area of running and growing your business — from marketing and member journey to team, systems, and scale.
Inside you’ll find a 30-minute video walkthrough, distilled written notes, and ready-to-use templates so you can apply the ideas fast.
The Gym Owner’s Manual
The ultimate guide to a profitable, fulfilling career in the fitness industry
Coming in Q2 2026, this book is a practical how-to for PTs and coaches who want to build a serious training gym business.
It weaves together my own journey (including mistakes and hard-won lessons) with case studies from clients and peers, so you can see what works in the real world.
The JCV Leadership Journal
A practical planner for clarity, focus, and follow-through.
Built for gym owners who want to think clearly, plan strategically, and execute consistently.
The Journal combines structured planning tools — weekly scorecards, KPI trackers, and strategy frameworks — with reflective prompts to help you stay aligned on what matters most.
Includes QR codes linking to supporting videos and resources.
Not sure where to start?
Take the quiz.
If you’re not sure which level of support is the right fit for your gym, this quiz will point you in the right direction. In less than two minutes, you’ll get a personalised recommendation based on where your business is now – and where you want to take it.