I’m running two closed-door Masterclasses this year.
These sessions are specifically designed for established single site and multi-site gym owner-operators. If you’re leading a team, ambitious about growth, and looking to scale, this is for you.
We’ll cover the mechanics of running and scaling a Training Gym:
- The model
- Marketing and sales
- Team development
- The numbers behind growth
- Opening additional sites
- Raising capital and ownership decisions
You will have the option to tour our Foundry gym in Moortage before the day kicks-off, so you can see first-hand the space and get a feel for the product.
From there we move into a roundtable session with a small group of gym owner-operators, digging into the decisions that drive growth, margin, and help us gain a competitive edge.
Expect specifics. The numbers, the context, the trade-offs behind the decisions you’re making.
Who am I?
I’ve spent more than twenty years in the fitness industry and have coached and mentored hundreds of independent gym owners. I’m now CEO of Foundry, a leading training gym with nine sites across London and the South East (and growing).
Details
Location: Foundry Moorgate + Boardroom (Moorgate, London)
Capacity: 15 pax
Price: £750 + VAT (add a plus-one for £500 + VAT)
Dates: Thursday 7/5 and Thursday 10/09
BOOK HERE
Itinerary
09:00 – Facility tour (optional)
Guided tour of Foundry Moorgate.
09:30 – Meet & greet
Introductions and outline for the day.
10:00 – The Training Gym model
People. Product. Place.
- The three elements that shape a strong Training Gym
- Where most gyms lose margin or create unnecessary friction
- Simplifying the model to maximise performance
11:15 – Break
Coffee + networking
11:45 – Marketing and sales
How gyms generate consistent demand.
- Identifying the right client profile
- Marketing ecosystem vs the traditional funnel
- Sales process and lead handling
- Using AI and automation to improve lead capture and conversion
13:00 – Lunch
Not provided – plenty of options nearby.
14:00 – Team and leadership
Building a team that drives performance.
- Hiring and developing coaches
- Role clarity and accountability
- Standards, culture, and leadership
15:15 – Break
Coffee + networking
15:45 – Growth, capital and ownership
What it takes to move beyond a single-site gym.
- The operational structure and systems for scale
- Understanding the numbers: cashflow, capex, opex
- Funding options: debt, friends and family, equity
- Ownership structures and investor conversations
16:30 – Open forum
Live case studies and group discussion. We’ll hone-in on challenges, opportunities, and the exact steps to take your business forward.
17:00 – Close
Spaces are limited to 15 gym owners.