Support for your fitness business, whatever your stage of growth
Take my Pathfinder Quiz to see where your gym stands — and what will move it forward fastest.
Real-world coaching for gym owners who mean business.
I’ve built and scaled gyms from the ground up — and helped hundreds of owners do the same.
My resources and programmes are built around what actually works in the real world: clarity, structure, and accountability.
Take the Pathfinder to see where your business stands and which route will get you moving fastest.
A clear path for every stage of business.
Start with structured support in Premium and deepen your network in Mastermind; or tackle a specific challenge with standalone coaching.
Small room, high bar
Mastermind
Group by application only
A small group of serious operators working side by side on growth, leadership, and scale. Includes Premium membership, private community, live Q&As, and in-person meet-ups for deeper connection and sharper thinking.
Start here
Premium
Rolling subscription
Self-led business development for gym owners who want structure without the noise.
Access a monthly rhythm of playbooks, tools, and strategy content — designed to help you focus, make better decisions, and keep momentum.
Standalone session
1:1 Coaching
With JC Vacassin
A standalone, focused 90-minute session to cut through noise, make key decisions, or troubleshoot a live challenge in your business.
Clear answers, actionable next steps, and JC’s perspective from years of building and scaling gyms.
Find the right level of support with the Pathfinder Quiz, or see the full range of programmes below.
“Going from personal trainer to gym owner is a massive step – suddenly you’re responsible for staff, numbers, and building a real business.
JC’s support has been huge in helping me get a grip on my finances, team development, and the plan behind it all. I wouldn’t be where I am now without his support.”
Aaron Swales, Founding Director
The Confidence Coach